Hong Kong Tourism Board (HKTB) Chairman Pang Yiu-kai has announced the appointment of Dane Cheng as Executive Director of the HKTB.
On his appointment Pang remarked: “I am confident that Cheng’s profound knowledge of the Hong Kong, Mainland and international markets combined with his excellent management skills will help the Hong Kong Tourism Board continue to promote Hong Kong worldwide with effective marketing strategy.”
Dane Cheng is a veteran in the travel and tourism industry with 30 years of industry knowledge and has considerable experience in marketing and management in the sector.
On completion of graduation from the Chinese University of Hong Kong in 1986, he joined the Cathay Pacific Airways and held senior positions in various regions. He was the Executive Director of Hang Lung Properties overseeing the group’s service delivery from 2017 to 2019.
The appointment comes at tough time for Hong Kong, with months of political protests deterring tourist from visiting – particularly from the key market of mainland China.
Cheng said: “Despite the situation facing the tourism industry, Hong Kong has strong fundamentals, and offers visitors a diversity of unique experiences, which have helped the city through many challenges in upholding its status as a world-class destination.
“With my experience in the industry, I look forward to leading our team to deal with the challenges and work closely with our trade partners to maintain Hong Kong’s status as a preferred travel destination” Cheng further added.
