OYO Hotels & Homes has unveiled its new campaign – ‘OYO, Raho Mast’ this week – across television, digital and social media platforms. Started on 25th of November until 3rd of January2 2020, the five-week-long burst plans to build awareness about OYO as a hotel brand through reach-based mass approach with high frequency.
The campaign innovatively portrays three stories in three films showcasing challenges faced by varied consumer segments and how quality accommodations at affordable prices can come to their rescue. Through a entertaining take, these films illustrate the consumers’ behaviours, changing needs and resultant trends; ultimately highlighting OYO’s differentiated offerings for everyone (to live a good life or raho mast). The three films look into the lives of a family, business travellers and couples and subsequently, how they have found the best solution with OYO, during their usually chaotic travel and stays.
These films will be seen in several television channels including primetime slots, with a major focus on GEC, Hindi Movies, Hindi News, English News, Music and several regional genre platforms.
The glimpses of the campaign will also appear on popular Indian entertainment shows like Indian Idol, Bigg Boss and The Kapil Sharma Show to enhance the visibilities. With a goal of reaching 75 million consumers across the country, the campaign will also go live across digital and social media channels like Youtube, Twitter, Facebook, Instagram, Tik Tok, Gaana among many others.
