Foreseeing A Potential Market In India, Dubai Tourism Plans An Expansion In This South Asian Nation

In order to allure Indian tourists with an increasing number Dubai’s Department of Tourism and Commerce Marketing (DTCM) has conducted a three-city (Kolkata, Ahmedabad and Mumbai) roadshow in India recently.

Since India remains to be one of the leading source markets for Dubai as hotels here have registered 51 per cent increase in Indian guests from 2015-2018, DTCM is eyeing this South asian nation’s tourism market with an added enthusiasm.

Regarding this, Abdulla Yousuf, Acting Director, Proximity Market, International Operations, Dubai, said, “In an attempt to increase Indian tourist flow to Dubai, DTCM keeps upgrading continuously to provide relevant experiences for the discerning modern-day traveller. For the ease of travellers, Dubai Tourism has extended the free visa to Indian tourist below 18 years of age. This offer is set to be extended annually from 15th July to 15th September. Not just this, Dubai Duty-Free now accepts Indian currency; therefore, tourists need not undergo the hassle of money exchange.”

From the prospective of boosting international tourist arrival in its land, Dubai is going to stage Expo 2020, where the Emirate will host the world for 173 days, each one brimming with new experiences. The major event, that takes place in every five years is scheduled to take place from 20th October 2020 – 10th April 2021. Among all 192 participants, this time India is going to be an esteemed partner of the Expo.

With India ascending the chart of the leading source market for Dubai, the city is all set to launch some new attractions, schemes, campaigns especially for the visitors from India. In these, School Break campaign, Monsoon campaign, Diwali campaign and Luxury adventure campaigns – are the prime campaigns that will focus on travel from India.

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