Jim Allen, chairman and CEO of Hard Rock International, unveiled a full-scale model of Hard Rock Japan’s World-Class Entertainment Resort concept during Hokkaido’s Integrated Resort Showcase.
The most important components of the design comprise a monorail access from Chitose International Airport, Hard Rock’s signature guitar-shaped hotel, a Hard Rock Live venue, a Four Seasons Resort, , multipurpose Broadway-style theaters, a state-of-the-art wellness center,a state-of-the-art wellness center and more than 215,000 square feet of world-class retail and dining space.
The new design also facilitates an authentic Ainu village experience, designed with an aim to raise awareness for the local indigenous Ainu people and educate those who visit the proposed Japan Hard Rock Resort destination is in the city of Tomakomai.
Allen also announced other major partnerships that includes:
- New York Yankees – Expanding on its 12-year relationship with the New York Yankees, Hard Rock International will be looking to expand its NYY Steak concept and New York Yankee experience at its proposed Hard Rock Resort Destination in Tomakomai, Hokkaido Japan.
- Four Seasons Hotels and Resorts – Hard Rock will be working with HPL Hotel and Resorts in Asia to bring the Four Seasons experience to Hokkaido.
- NEC – Hard Rock International will bring the most recent facial recognition and security services to its integrated resorts development project in Hokkaido.
- Music Rock-n-Roll Hall of Fame – Hard Rock International will give effort to bring praise and awareness to the musical accomplishments of Japanese, Asian and global artists.
- Nederlander Worldwide Entertainment – This partnership will help bringing the premier Broadway Theater to Japanese Audiences, which includes an exclusive right to their latest debut, King Kong.
“Nederlander Worldwide Entertainment has prolonged work experience in Asia, and we are very excited about partnering with Hard Rock International” as said by Robert Nederlander Jr., chairman and CEO of Nederlander Worldwide Entertainment. “With Hard Rock’s 35 years of business experience in the Japan market, we look forward to develop a premiere world-class Broadway theater in Hokkaido, so that both Japanese and international visitors can enjoy a array of famous theatrical shows all through the year.”
Addition to all these, Allen also announced its participation in Hokkaido’s world-famous Sapporo Snow Festival, which is celebrating its 70th anniversary. In honour, Hard Rock Japan is constructing a massive snow sculpture, towering over four stories and showcasing famous Japanese animated rock star Hatsune Miku — a full 3D holographic ‘Vocaloid’ who appears in shows worldwide and go with by a live band performing in sync to her performance.
Allen also added “For more than 45 years, our motto ‘Love All – Serve All’ has been a focal point of our company — making Hard Rock one of the most recognized and respected entertainment brands around the world”.
Hard Rock International (HRI) is one of the most globally recognized companies has its presence in 75 countries which includes 183 cafes, 27 hotels and 12 casinos.
