The latest issue of the UNWTO World Tourism Barometer indicates that International tourist arrivals grew by a further 4% between January and September of 2019. Tourism’s growth continues to outpace global economic growth, bearing witness to its vast potential to bring development opportunities worldwide but also to its sustainability challenges.
Destinations across the word received 1.1 billion international tourist arrivals in the first nine months of 2019 (up 43 million compared to the same period of 2018), according to the latest World Tourism Barometer from the World Tourism Organization (UNWTO), in line with its forecast of 3-4% growth for this year.
The global economic slowdown, rising trade, geopolitical tensions and prolonged uncertainty around Brexit weighed on international tourism, which experienced a more moderate pace of growth during the summer peak season in the Northern Hemisphere (July-September).
UNWTO Secretary-General Zurab Pololikashvili said: “As world leaders meet at the UN Climate Summit in Madrid to find concrete solutions to the climate emergency, the release of this latest World Tourism Barometer shows the growing power of tourism, a sector with the potential to drive the sustainability agenda forward. As tourist numbers continue to rise, the opportunities tourism can bring also rise, as do our sector’s responsibilities to people and planet.”
Tourism remains world’s third largest export category
Generating USD 1.7 trillion in revenues as of 2018, international tourism remains the third largest export category behind fuels (USD 2.4 trillion) and chemicals (USD 2.2 trillion). Within advanced economies, tourism’s remarkable performance after years of sustained growth has narrowed the gap with automotive product exports.
International tourism accounts for 29% of the world’s services exports and 7% of overall exports. In some regions these proportions exceed the world average, especially the Middle East and Africa where tourism represents over 50% of services exports and about 9% of exports overall.
This highlights the importance of mainstreaming tourism in national export policies to broaden revenue streams, reduce trade deficits and ensure sustainable development on the long run.
The world’s top ten earners saw mixed results in international tourism receipts through September 2019, with Australia (+9%), Japan (+8%) and Italy (+7%) posting the highest growth, while China, the United Kingdom and the United States recorded declines. Mediterranean destinations were among the strongest performers in terms of earnings, both in Europe and the Middle East and North Africa region.
Regional performance
Growth in arrivals during the first nine months of 2019 was led by the Middle East (+9%), followed by Asia and the Pacific and Africa (both +5%), Europe (+3%) and the Americas (+2%):
Source Markets – mixed results among top spenders
The United States (+6%) led growth in international tourism expenditure in absolute terms, supported by a strong dollar. India and some European markets also performed strongly, though global growth was more uneven than a year earlier.
France (+10%) reported the strongest increase among the world’s top ten outbound markets, reflecting surging demand for international travel for the second consecutive year. Spain (+10%), Italy (+9%) and the Netherlands (+7%) also posted robust growth, followed by the United Kingdom (+3%) and Russia (+2%).
Some large emerging markets such as Brazil, Saudi Arabia and Argentina reported declines in tourism spending this period, reflecting recent and ongoing economic uncertainty.
China, the world’s top source market saw outbound trips increase by 14% in the first half of 2019, though expenditure fell 4% compared to the same period last year.
Source:unwto.org
