The most recent Google search data reveals that Tallinn, Estonia is Europe’s most searched Christmas city, followed by Vienna, Strasbourg and Krakow – suggesting they’re popular choices for a joyful trip.
Google research combined a list of search terms following the format ‘Christmas in…’ to reveal which of Europe’s cities and countries were most Googled by Brits for a festive trip in the previous year.
During the period between October 2018 and September 2019, more than 42,000 people in UK searched for ‘Christmas in Spain’ awarding Spain the title of the most-Googled country, followed by France, Germany and Iceland. With larger than 600 searches a year for ‘Christmas in Tallinn Estonia’, Tallinn is the most famous city indicating it’s a preferred destination for people in the UK to visit over Christmas.
In 2019, Tallinn Estonia, is also claim to a European Best Destinations award for Best Christmas Market. This year the market is open from 15th November 2019 to 7th January 2020.
With Spain, France and Germany being only a short trip from the UK, offering beautiful Christmas markets, bustling cities and endless culture – it’s predictable these countries are a firm favourite for Brits, – mostly with interest around Christmas. Spain is also a popular choice for UK expats which could be another reason for its popularity with Brits potentially visiting family or friends over the festive period.
European Christmas markets are world-famous and with Tallinn’s being voted home to Europe’s Best Christmas Market 2019, it’s expected that the city is of interest to Brits – which is great to see considering it’s further afield than other popular Christmas market destinations.
