Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is rolling out a set of initiatives to deliver end-to-end “Only in Dubai” experiences.
It will develop this move collaborating with partners and stakeholders in creating a range of specialised programmes, aviations and authentic one-of-a-kind experiences.
The move intends to make sure tourists to enjoy an unforgettable stay in the emirate, and persuade repeat visitation, as part of efforts to further build up and uphold the city’s propositions, a statement said.
One of the key pillars of Dubai’s Tourism Vision 2022-2025, the “Only in Dubai” set of initiatives will deliver real and world-class end-to-end destination experiences all through the travel touchpoints that are tailored to related segments of tourists.
The tourism strategy announced by Dubai’s visionary leadership aims to make Dubai the most visited city worldwide, targeting 25 million visitors yearly by 2025.
CEO of Dubai Tourism, Issam Kazim said: “whilst our world-class proposals and experiences showcase the variety of the destination offerings and offer segment-based preferences for tourists, we are working closely with our partners and stakeholders to curate, build and deliver personalised end-to-end experiences.
“This pointed out that visitors will be able to take pleasure of memorable moments at every step of their trip, starting from the time they start planning their trip to Dubai and even after they leave Dubai.’’
“By offering ‘Only in Dubai’ experiences, tourists are bound to leave the city in a cheerful frame of mind, carrying with them many unforgettable moments that will only make them want to revisit or spread the word about Dubai’s wonderful offerings among families and friends.”
