The 39th edition of the International Tourism Trade Fair,the first of the world’s major annual tourism events led by the World Tourism Organization (UNWTO) will be held in Madrid (FITUR, 23-27 January) . The major activities those will take place during the mega event are
- Inauguration of a tourism innovation hub
- The final stage of the 1st UNWTO Tourism Startup Competition
- The 10th Edition of The Tourism Investment and Business Forum for Africa
- Understanding the success of Asian Tourism
A majot attraction this year is the induction of a global tourism innovation hub, highlighting the UNWTO’s responsibility and pledge to innovation. In addition, the awards ceremony of the 1st UNWTO Tourism Startup Competition will be held in partnership with Globalia which is a leading tourism group in Spain and Latin America. This competition is said to be the first and largest initiative of its kind globally, with an objective to identify new companies that will lead the revolution of the tourism industry and the promotion of innovation ecosystems through tourism.
Celebrating its tenth edition, the Tourism Investment and Business Forum for Africa (INVESTOUR) has consolidated itself as the annual event that brings together several tourism ministers of the region and investors to considers the opportunities that the sector can offer the continent. Organized jointly by the UNWTO, FITUR and Casa África, this year’s sessions will be structured around two main themes: “Safe and Seamless Travel in Africa: Fostering Resilience and Risk Management in the Tourism Sector” and “Embracing Digital Transformation, Innovation and Promoting Niche Tourism Products”.
source:UNWTO
