As our tourism offerings grow up in Ras Al Khaimah, we ought to make sure our destination is eye-catching to travellers who wish to look beyond the resorts and hotels,” said RAKTDA CEO Haitham Mattar. With the new destination strategy we aim to diversify and enhance visitors’ experiences through differentiated product development.”
Ras Al Khaimah Tourism Development Authority on 11th December launched the new Destination Strategy 2019-2021, which will build on the successes of the previous strategy launched by RAKTDA in 2016.This three year tourism strategy will focus on promoting the Emirate and its tourism offerings in targeted international markets to attract maximum tourists all through the year.
(Photo credit:KARIM SAHIB/AFP/Getty Images)
The ‘Destination Strategy 2019-2021’ will also try to attract higher yield travellers those looking for authentic experiences, accelerating foreign and local investments in the tourism sector, nurture home-grown small and medium sized enterprises to create employment and business opportunities, and prioritise sustainable nature-based adventure and cultural experiences.
By 2021, the strategy is anticipating of 10,000 more people to be employed in the tourism and hospitality sector.
Ras Al Khaimah is preparing to add 5,000 rooms to the 6,500 currently available in the emirate with the introduction of a number of major brands including Marriott, Movenpick, Sheraton, Anantara, Rezidor, Intercontinental and Conrad over the next three years.
The emirate hopes to attract close to 1.5 million visitors by 2021 and 3 million by 2025.
