Los Angeles Tourism & Convention Board has became the first US destination to open a tourism office in India which will be located in Mumbai. The newly opened office will focus on driving travel aspiration and motivate Indian visitors to increase length of stay and spend in Los Angeles.
Ernest Wooden Jr., President & CEO, Los Angeles Tourism formally opened the new office along with international delegates. The office will work with the travel trade to build up customized and tailored product itineraries in line with consumer and travel trade interests.
Wooden said, “Los Angeles Tourism’s journey towards this milestone that we celebrate today began nearly three years ago when we set off on a high-octane, strategic and long-term marketing programme. Targeted trade and consumer efforts have helped establish a distinct and relatable identity for Los Angeles amongst Indian travelers and this new office will strengthen our presence and interaction with the local travel community. We are optimistic that the strong foundation we have laid in the country will help us achieve our targets in the years ahead.”
As the 4th highest international growth market for Los Angeles, the office will develop a organized approach with the travel trade to sustain growth in 2020 and beyond. The office will also develop and support existing and any new air service to Los Angeles International Airport (LAX).
Encouraged by growth indicators in India – particularly the market’s vast, growing outbound travel segment – Los Angeles Tourism’s latest visitation forecast projects a year-over-year growth of 4.4% in 2019 with 135,000 Indian visitors. Indian visitation to Los Angeles is expected to grow by a year-over-year average of 5% for the next five years with about 165,000 Indian travelers estimated to visit by the year 2023.
