Israel Ministry of Tourism participated in various trade fairs and exhibitions this year luring travellers to consider Israel for a leisure holiday. IMOT has recently conducted a roadshow in Mumbai to boost commercial ties with the Indian travel trade fraternity. In an attempt to maintain the growth momentum of Indian arrivals to Israel, the team interacted with over 200 key travel and tour operators, MICE providers and up-market leisure operators.
The event began with a presentation leading to an interactive session with the IMOT team. The roadshow included interactive B2B sessions, education programmes and workshops to aid trade members in planning itineraries and responding to customer queries. India presently stands third in Asia among the top source markets for Israel. Israel has quickly become Middle-East’s newest business tourism destination, gaining popularity with the Indian corporate and MICE segment.
The Israeli delegation was led by Sammy Yahia, the newly appointed Director of Tourism for India & Philippines markets, along with Judah Samuel, Director – Marketing, Israel Ministry of Tourism, India and included representative partners from the tourism industry of Israel. Sammy is responsible to lead the tourism board’s initiatives in India while overseeing the development of policies and strategies to strengthen Israel’s repute as a world-class tourism destination.
