A one-day National Conference of Tourism Ministers was organised by the Union Ministry of Tourism in New Delhi on 20th August. The Conference was inaugurated by Union Minister of State for Tourism & Culture (Independent Charge), Shri Prahlad Singh Patel and was attended by 19 State Tourism Ministers, Secretaries of Tourism and senior officials from the States and Union Territories (UTs).
During the Conference the tourism Minister launched the Hindi version of the new Incredible India portal with updated content. The main objective of this launch is to connect with visitors across web and social media platforms, make it more interactive by providing a deeper engagement to the holidaymakers visiting the website and to deliver real-time personalised experiences for each guest, based on the interest and travel persona. MOT revamped the Incredible India portal aiming to supply more information about India as a tourist destination. The website displays India as a holistic destination revolving around major experiences such as spirituality, heritage, adventure, culture, yoga, wellness and many more. This portal is fully responsive with mobile devices, making it easy to navigate on a wide range of web browsers and portal devices.
The Minister also announced that the Arabic, Chinese and Spanish versions of the new Incredible India website will be launched next month. On 14th June last year the new Incredible India website was launched. Since its commence, the website has attracted total of 85,84,928 visitors that includes 65,31,722 Unique Visitors as on 31st July 2019.
