Assam Tourism’s contract with actress and singer Priyanka Chopra Jonas has expired. As the brand ambassador of ‘Awesome Assam’, PC is no longer associated with the Assam Government now. The news has been announced by the State Finance Minister Himanta Biswa Sarma, on twitter.
The Bollywood diva joined as the brand ambassador of Assam tourism on December 19, 2016. The agreement she signed with the Assam government was for two years only.
After a year of her joining, the state tourism department launched the ‘Awesome Assam’ campaign to boost the tourism sector in the state.
Being surprised with the news one of the Guwahati-based businessmen, said, “We don’t understand as to why the Assam government decided to drop Priyanka Chopra as our brand ambassador.”
Similarly one of the teenaged fans of Priyanka said, “Priyanka Chopra’s presence in ‘Awesome Assam’ campaign had made our state popular across India. It’s a wrong decision to drop her.”
On the other hand, many criticized her and raised the point against her that while the state is reeling under a crisis of devastating flood, she remained silent. Her apparent indifference towards the recent Assam floods which has left as many as 36 people dead, 53 lakh people displaced and has severely affected 30 districts in the state out of the 33, has hurt the people of Assam. Being a brand ambassador to the state, many felt that Priyanka had not realized her responsibility by staying silent on the issue.
However after the decision of dropping her as the brand ambassador came, she twitted finally and urged her fans to come forward and donate to help the flood victims of Assam.
While it took days for Priyanka to voice her concern for Assam flood-victims, Hima Das, the 19-year-old Indian sprinter has come forward and requested everyone to contribute for the flood relief fund in Assam. She even donated half of her salary towards the relief activities.
This star athlete of Assam has won several gold medals at Klado Athletic Meet, Kunto Athletics Meet, and Poznan Athletics Grand Prixs.
At the time when the state struggles under floods social media users have come forward and called for Priyanka’s removal as the brand ambassador and put forth the name of Hima Das for the position.