“The Alur Jonam Cultural Festival at Uganda Museum, Kampala, brought together the Alur and Jonam together to celebrate their culture. The foods, the dances and all the stories reminded Ugandans of my childhood. It was a special day filled with happiness and sharing,” the enthusiastic CEO of Tourism Uganda Lilly Ajarova said.
Placing tourism at the center of destination marketing is putting people at the center of the country’s development as without peoples participation there is no culture. Culture establishes and reinforces identity and helps to build image.
