The tourist arrivals to India through visa on arrival increased at a CAGR of 120.99 per cent during 2010-17 to reach 1,697,175 tourists in 2017, as per a Tourism and Hospitality report by IBEF(Indian Brand Equity Foundation).
India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India with an aim is to encourage and create knowledge of the Brand India label in markets abroad and to assist propagation of knowledge of Indian products and services
Government of India has also released a fresh category of visa – the medical visa or M visa with an objective to encourage medical tourism in India. Foreign tourist arrivals to India for medical purpose increased from 427,014 in 2016 to 495,056 in 2017(P). In June 2016, the Indian government approved 150 countries under the visa on arrival scheme to attract more foreign tourists to the country.
